Nunchuk
A minimalist landing and web experience that makes Bitcoin multisig custody clear and accessible — compelling messaging for a complex Web3 product.
Expertise
- Web3 & blockchain platforms
- Bitcoin custody & multisig solutions
- Landing page & web experience design
- UX/UI & conversion-focused development
Overview
Making safe Bitcoin custody accessible
Nunchuk was created to bring down the barrier of entry to multisig and provide an easy way for Bitcoiners to pass on their wealth.
More than just a multisig solution, Nunchuk offers an expanding set of powerful features with a mission to make safe Bitcoin custody accessible to millions of people worldwide through multisig technology.
Challenge
Showcase a complex product, clearly and quickly
Nunchuk needed a landing page that could clearly showcase its powerful features and capabilities within a short timeframe. The goal was to build a compelling online presence that would attract and engage potential users while providing a clear and concise overview of the technology behind the platform.

Solution
Research-led, minimalist web experience
CoderPush began by conducting in-depth research into the industry and Nunchuk's target audience to identify key messaging and design elements. The team then:
- Designed and built a new landing page using a minimalist approach with a clear messaging hierarchy.
- Ensured the sign-up flow, account information pages, and blog pages were visually appealing and easy to navigate.
- Incorporated high-quality graphics and videos to effectively showcase Nunchuk's technology and its benefits.
- Delivered a cohesive and user-friendly web experience aligned with Nunchuk's mission and brand.

Outcome
A clear presence that lifted engagement
The new landing page successfully increased website traffic and user engagement. By partnering with CoderPush, Nunchuk was able to clearly communicate its features and value proposition, leading to higher engagement and conversions.
The project highlights the importance of a clear, compelling online presence in communicating complex Web3 technology to a broad audience.
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