Designing a Mobile-First Art Community Platform – Cohart Case Study

Cohart, a vertical social marketplace for artists and collectors, partnered with CoderPush, a leading Vietnam-based mobile app development company, to bring their bold vision to life: a scalable mobile-first platform where art meets community, branding, and commerce.

About Cohart: Where Art Meets Technology

Founded by two visionary women, Cohart is reimagining how creators connect with their audiences. The platform empowers artists to:

Build and manage their personal brand
Connect directly with collectors and curators
Facilitate global art transactions
Manage relationships via built-in CRM tools

Their vision is to create an interactive, creator-first art economy where discovery and monetization go hand-in-hand.

The Role of CoderPush

Cohart needed more than just coders—they needed a dedicated software development team who understood:

The complexities of community-first product design
The demands of building a scalable mobile-first platform
Fast delivery and iteration for an early-stage MVP

That’s where CoderPush came in—with a team of Flutter developers, backend engineers, QA specialists, and a technical project manager embedded directly into Cohart’s workflow.

We delivered full-cycle custom software development, from UX consultation to cloud infrastructure setup.

What We Built

As a mobile app development company with deep experience in cross-platform projects, CoderPush was the perfect partner for Cohart’s creative vision.

Mobile App – Cross-Platform by Design
Using Flutter, we built a mobile app available on both iOS and Android that enables users to:

Discover new art and follow creators
Join community-driven discussions
Purchase and resell artwork within the app
Switch seamlessly between mobile and web platforms

The app UI was fully aligned with Cohart’s brand guidelines to ensure a consistent user experience.

Backend & Infrastructure
We designed an infrastructure built for scale, using:

AWS (EC2, RDS, S3, CloudFront)
Firebase for real-time features
Strapi CMS for flexible content updates
Next.js for the creator dashboard
Machine Learning APIs for personalized discovery

Technical Challenges Solved

Challenge: Ensure fast load time for media-rich art feeds
Solution: Integrated CDN and dynamic image optimization

Challenge: Handle concurrent access during live auctions
Solution: Built a load-balanced environment with autoscaling

Challenge: Secure buyer-seller communication
Solution: Implemented encrypted chat and permission-based data views

Challenge: Keep session data across Web3 + Mobile + Web
Solution: Built token-based sync with fallback layers

Impact & Success Metrics

Launched MVP in just 14 weeks
Published on both App Store and Google Play
350% growth in daily active users post-launch
200% increase in average cart value within 2 months
Over 5,000 artworks listed with seamless mobile upload features
60% drop in customer support tickets related to UI friction

What Makes This Project Stand Out

Unlike freelance software developers or ad-hoc agencies, CoderPush provided a remote dedicated development team that stayed aligned with Cohart’s product and business goals throughout the process.

From sprint planning to deployment automation, we became an extension of their founding team.

Build Your Product With CoderPush

If you’re building in:

SaaS product development
Marketplace or community apps
Blockchain development services
iOS or Android app development

Let’s talk. As a Vietnam-based software development company, we combine technical talent with startup mindset.