MB Bank
MB Bank (Military Commercial Joint Stock Bank) is currently among the top 5 largest and most reputable banks in Vietnam, often ranking 2nd-3rd among joint-stock commercial banks thanks to its advantages in asset size, digital transformation, and high business efficiency. MB is also expected to be among the top 500 most valuable banks globally in 2025.
Banking & Fintech
Expertise
- AI Strategy for Sales & Marketing
- On-Premise AI Analytics Deployment
- Real-Time Analytics & Insight Automation
- Governance-Aligned AI Implementation
- AI product development in Vietnam
Overview
MB Bank aimed to accelerate its Sales and Marketing analytics capabilities while maintaining strict compliance with internal security and regulatory requirements.
Although MB Bank had already implemented Insider as a Customer Data Platform (CDP), the organization was unable to fully leverage its capabilities because all customer data remained on-premises due to compliance policies. As a result, pushing sensitive data to a cloud-based CDP environment was restricted, limiting optimization, insight generation, and strategic execution.
CoderPush implemented Presight.io as an on-premise AI analytics layer to unlock data-driven decision-making without moving data outside MB Bank’s infrastructure.
Challenge
- Customer data could not be transferred to external cloud systems due to security and compliance policies.
- Sales and Marketing teams could not extract timely, strategic insights from on-premise data.
- The Data Analytics (DA) team carried the burden of generating reports and cross-departmental analysis manually.
- Non-technical business users depended heavily on technical teams for dashboard creation and performance reporting.
- Fully on-premise
- Compliant with internal governance standards
- Non-hallucinating and based strictly on verified data
- Scalable nationwide
Solution
As an AI-first development company in Vietnam, CoderPush prioritized a secure architecture that integrates seamlessly with the bank’s existing Data Warehouse while maintaining strict internal data boundaries. We implemented Presight.io 100% on-premise, fully aligned with MB Bank’s security policies and digital roadmap.
Architecture & Deployment
- Deployed entirely within MB Bank’s infrastructure
- Integrated directly with the existing Data Warehouse
- No data movement outside internal systems
- Real-time analytics enabled
AI & Analytics Capabilities
- Natural-language analytics for business users
- AI-generated dashboards and reports based strictly on verified internal metrics
- Event-triggered insights and action recommendations integrated with other systems
- Non-hallucinating AI model behavior (all outputs grounded in validated DA team definitions)
User Targeting
Two primary user groups:
1. Data Analytics Team
- Reduced reporting workload
- Automated insight generation
- Centralized metric governance
2. Non-Technical Business Users (Sales & Marketing)
- Self-service dashboard creation
- AI-assisted strategic recommendations
- Campaign initiation and optimization based on real-time analytics
The system ensured:
- No data leakage
- Full governance alignment
- High scalability across departments
Outcome
- Nationwide deployment across MB Bank
- Enabled Sales & Marketing departments to operationalize AI-driven insights without violating compliance constraints
- Significantly reduced reporting burden on the Data Analytics team
- Empowered non-technical users to generate insights and dashboards independently
- Delivered non-hallucinating AI outputs verified by MB Bank’s in-house Data Analytics team
- Established a scalable, secure, enterprise-grade AI analytics foundation aligned with long-term digital transformation goals