This case study showcases how custom software development enables small F&B businesses to compete with big chains through digital transformation.
Industry Insight: The Rise of Mobile Ordering
In the fast-growing F&B tech landscape, the demand for mobile ordering apps and digital POS systems has surged—especially post-COVID. Small and independent coffee shops now need tech tools to compete with big chains. That’s why startups increasingly turn to custom software development to launch scalable mobile ordering apps and POS systems quickly and affordably.
The Client: Joe Coffee’s Vision for a Mobile-First Experience
Joe Coffee is a US-based startup that connects coffee shop owners with their customers through a seamless mobile and online ordering experience. With a mission to empower the world’s largest network of independent coffee shops, they needed a tech partner to help them scale fast.
The Challenge: Building a Scalable Coffee Shop Ordering System
Joe Coffee needed a complete product suite:
- Cross-platform mobile apps for customers to order coffee
- A POS system to handle orders, inventory, and customer management in real-time
- A fast, intuitive website to onboard merchants and engage users
- A back-office system to monitor revenue and customer trends
The key? All systems had to be scalable, user-friendly, and ready for high growth.
CoderPush Solutions: Mobile Ordering App, POS & Admin Dashboard
Flutter Mobile App
We developed a performant mobile ordering app using Flutter that allows users to:
- Browse and order from nearby shops
- Customize drinks and checkout with secure mobile payments
- Track rewards and repeat past orders
POS System Development
Our team built a custom POS system using React.js and Tailwind CSS, optimized for tablets:
- Real-time order sync with the mobile app
- Staff-friendly workflows
- Loyalty tracking and inventory tools
Merchant Dashboard & Website
Using Next.js and Strapi CMS, we rebuilt the merchant admin panel:
- Performance dashboards with revenue insights
- Account management & onboarding
- SEO-optimized frontend for discoverability
Technologies We Used
- Flutter – for cross-platform mobile ordering app development
- React.js – for interactive, fast frontends
- Tailwind CSS – for clean, scalable UI
- Next.js – for server-side rendering & SEO
- Strapi CMS – for flexible backend and content management
Impact & Results
- App launched on App Store & Google Play
- Mobile ordering app adoption led to a +30% increase in online orders within 3 months
- Improved order processing speed across 100+ stores
- Data dashboard adoption by 80% of merchants
Bonus: The Joe Coffee community grew significantly through a unified experience across web and app—enabled by scalable infrastructure.
Why Choose CoderPush?
CoderPush is a trusted software development company in Vietnam, partnering with ambitious startups worldwide. We help founders:
- Build MVPs fast with dedicated development teams
- Scale SaaS platforms with modern frameworks
- Reduce risk via agile, transparent execution
Looking for software outsourcing for your startup? Our clients include companies in Fintech, HealthTech, F&B, and Ecommerce.
“CoderPush delivered way beyond our expectations. Their speed, design sensibility, and clear communication helped us ship faster and scale with confidence.”
— Zach Goldstein, Co-founder, Joe Coffee
If you’re looking to build:
- A mobile ordering app
- A custom POS system
- A scalable ecommerce platform
Let’s talk.
📩 Contact us via CoderPush.com/contact
Or explore more on how we build software products for startups.
